Sitowise Group Plc Changes Board/Management/Auditors 27 August 2025 at
9.00 am EEST
Sanna Sormaala, M.Sc. (Econ.), has been appointed as Sitowise's new CFO and
member of the Group Management Team, effective 7 January 2026.
Sormaala joins Sitowise from GF, where she served as VP Finance and Business
Control for GF Building Flow Solutions. She brings extensive experience in
financial management and a strong track record in business leadership. Sormaala
holds a master's degree in economics from Lappeenranta University of Technology.
“I warmly welcome Sanna to Sitowise. Her deep financial expertise and business
-driven approach support our work in accelerating profitable growth. I am
confident that her insights and people-centric leadership style will be valuable
as we move into the next strategic period and build Sitowise into an even
stronger company,” says Heikki Haasmaa, CEO of Sitowise.
- I'm grateful for the trust placed in me by Heikki and the Board, and excited
to join the Sitowise team. Sitowise's strong brand, along with its commitment to
innovation and sustainability provide a solid foundation for delivering customer
value, says Sanna Sormaala.
- After a few turbulent years, Sitowise's market environment is showing signs of
growth. I look forward to supporting the organization on its journey toward
profitable growth across all business areas. It's truly motivating to lead
change alongside experienced professionals in a dynamic and versatile
environment and I'm happy to bring my financial leadership skills and business
insights to drive Sitowise's continued success, she continues.
Sitowise Group's Head of Business Control, M.Sc. (Econ.) Kim Strömberg, has been
appointed Interim CFO starting 1 October 2025, until Sanna Sormaala assumes her
new role. Sitowise announced in May that current CFO Hanna Masala will step down
in October 2025.
CV - Sanna Sormaala
· Born: 1976
· Master of Science in Economics, Lappeenranta University of Technology
· Finnish citizen
Key working history
· 08/2021- GF Building Flow Solutions, VP Finance and Business Control
Previously until 04/2024 at Uponor Corporation, Vice President, Group Finance
· 01/2018-08/2018 Accountor Group, Group Business Controller
· 01/2016-01/2018 Empower Group, Division Controller, Industry and Telecom
Networks Divisions
· 05/2005-01/2016 Fortum Corporation, several finance positions
For more information, please contact:
Heikki Haasmaa, CEO, Sitowise Group Plc, tel. +358 50 304 7765
Sitowise Media desk, mediadesk@sitowise.com, +358 44 427 9434
Sitowise in brief
Sitowise is a Nordic expert in the built environment and forestry with a strong
focus on digitality. We provide design and consulting knowhow to enable a more
sustainable environment and smarter urban development as well as smooth
transportation. Sitowise offers services related to real estate and buildings,
infrastructure, and digital solutions both in Finland and in Sweden. Global
megatrends drive huge changes that require a re-evaluation of the smartness in
the built environment - therefore we have set our vision to be Redefining
Smartness in Cities. The Group's net sales were EUR 193 million in 2024, and the
company employs approximately 2,000 experts. Sitowise Group Plc is listed on
Nasdaq Helsinki under the trading symbol SITOWS.