Published: 2025-08-26 15:00:15 EEST
HKFoods Oyj - Other information disclosed according to the rules of the Exchange

HKFoods updates its strategy and long-term financial targets

HKFoods Plc                       Stock Exchange Release, 26 August 2025 at
3:00 p.m. EEST

The Board of Directors of HKFoods has approved the company's updated strategy.
HKFoods' core business will continue to be pork, beef and poultry meat, meat
products, ready meals and meal components. HKFoods' strategic focus areas have
been specified as follows:

  · Growth in selected food moments: The target is to achieve profitable growth
through selected food moments, which include simple everyday meals, enjoyable
taste experiences and nutritious snacks.
  · Operational excellence: Production and processes are enhanced and automated,
and the entire value chain is streamlined and developed. Joint efforts are
strengthened both internally and through partners.
  · Competent, healthy personnel: HKFoods inspires people to get involved and
renews itself. Wellbeing and safety at work are developed, and corporate culture
is strengthened.
  · Sustainable value chain: HKFoods cares and takes responsibility for a
sustainable value chain by developing contract production, utilising innovations
and producing tasty, healthy and safe food for consumers' various food moments.

Responsibility is a key part of HKFoods' business. Responsible food production
is developed throughout the value chain, from farms to consumers, by continuing
the goal-oriented responsibility work. Environment-related sustainability topics
material to HKFoods' business include climate change adaptation, biodiversity,
and circular economy. In terms of social responsibility, the material
sustainability topics include the producer community, the company's own
employees, and safe, healthy food. In addition, good governance, corporate
culture and animal welfare are key sustainability themes. The company's strategy
has an impact on all sustainability topics identified as material to the
company, the most important of which in the medium to long term are climate
change, consumer health and safety, and animal welfare.

HKFoods is looking for new growth and pursues strategic business opportunities
within the limits of its financial resources.

HKFoods' vision, revised in 2024, is to be the most valued partner of food
moments. This means working together with all employees to meet the changing
needs of consumers and customers by creating sustainable, tasty and nutritious
solutions for all meaningful food moments. It is a collaborative effort with
customers, consumers, contract farmers, and other company partners.

“Our target is to achieve profitable and sustainable growth as well as a strong
presence in consumers' food moments as a valued partner.Our focus is on growing
product segments: strong and innovative poultry products, and meals and meal
components. Meat and meat products remain at the core of the company's
operations and play a significant role,” says CEO Juha Ruohola.

Long-term financial targets
In light of the favourable financial development, HKFoods' Board of Directors
has updated the company's long-term financial targets.

The new targets:
- EBIT: over 5 per cent of net sales
- return on capital employed (ROCE): over 12 per cent
- net gearing: less than 80 per cent
- dividend: more than 50 per cent of net profit

The previous targets were:

- EBIT: over 4 per cent of net sales
- return on capital employed (ROCE): over 12 per cent
- net gearing: less than 100 per cent
- dividend: more than 30 per cent of net profit
HKFoods Plc

Juha Ruohola
CEO

More information:
Juha Ruohola, CEO, tel. +358400647 160

HKFoods Media Service Desk, tel. +358 10570 5700 or communications@hkfoods.com.

With 110 years of experience, we at HKFoods make life tastier - today and
tomorrow. With nearly 3,000 professionals, we make responsible and locally
produced food to meet consumers' varied food moments. Our well-known brands in
Finland are HK®, Kariniemen® and Via®.We are developing a more climate-friendly
way of producing food. HKFoods a publicly listed company, and in 2024, our net
sales totalled EUR 1 billion. www.hkfoods.com (https://www.hkfoods.com/en/)

DISTRIBUTION:

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www.hkfoods.com (https://www.hkfoods.com/en/)